Florida High Net Worth

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Florida’s insurance market has been through a storm of its own. Over the past decade, the state has seen a staggering 78% drop in active home insurance policies. This shift has pushed Citizens Property Insurance Corporation’s market share from a modest 6% to an overwhelming 63%. For affluent homeowners, especially those with waterfront estates or legacy assets, navigating this turbulent market requires more than standard coverage-it demands tailored protection designed for unique risks and high-value assets. Deep Sky Research highlights this dramatic market change, underscoring why custom insurance solutions have become essential for Florida’s wealthy.

Why Standard Policies Fall Short for High Net Worth Individuals

High net worth (HNW) clients often own properties and assets that far exceed the scope of typical homeowners insurance. Luxury homes, art collections, yachts, and multi-generational estates require coverage that goes beyond basic protection. Standard policies usually have limits that cannot accommodate the replacement costs or the specialized risks associated with these assets.


Replacement costs have been climbing steadily, contributing to rising premiums. Mark Friedlander, Director of Corporate Communications for the Insurance Information Institute, explains that “rising replacement costs still play a role in determining the price of coverage, which is why the average premium has increased slightly.” This is particularly relevant in Florida, where climate risks and inflation have pushed premiums higher.


For HNW clients, the stakes are even higher. A minor claim denial can lead to costly litigation. Recent data shows that nearly 13% of Florida homeowners who had claims denied pursued legal action against their insurers, a slight increase from 12.4% in 2022. This trend reflects the growing tension between policyholders and insurers in a challenging market environment. National Association of Insurance Commissioners data compiled by Weiss Ratings confirms this rise in disputes.


Specialized Coverage for Unique Risks


High net worth insurance policies often include coverage for risks that standard policies exclude. These can range from high-value jewelry and fine art to business liabilities and cyber risks. In Florida, where hurricanes and flooding are constant threats, policies may also cover enhanced windstorm protection and flood insurance tailored to the property’s location and construction.


Legacy planning is another critical component. In 2023, New York Life launched a specialized policy package aimed at ultra-high net worth families. This offering integrates multi-generational death benefits with asset protection, often linked to family trusts. Such products ensure that wealth preservation extends beyond immediate protection, securing family legacies for future generations. Global Growth Insights details this innovative approach to legacy planning within the insurance market.


Additionally, the complexities of HNW portfolios often necessitate a more personalized approach to insurance. Many HNW individuals have diverse investments, including real estate in multiple states or countries, which can complicate coverage needs. Insurers are increasingly offering tailored solutions that consider the entirety of a client’s assets, ensuring that every piece—from vacation homes to luxury vehicles—is adequately protected. This bespoke service is not just about providing coverage; it’s about understanding the unique lifestyle and financial goals of the client, allowing for a comprehensive risk management strategy.


Moreover, as technology continues to evolve, so too do the risks associated with high-value assets. Cybersecurity threats are a growing concern for HNW individuals, particularly those with significant digital assets or online businesses. Insurers are now incorporating cyber liability coverage into their policies, protecting clients from data breaches and identity theft, which can have devastating financial implications. This shift reflects a broader recognition of the need for insurance solutions that keep pace with the changing landscape of risk, ensuring that HNW clients are not only protected against traditional threats but also the modern vulnerabilities that come with wealth and status.

By: Montreal Morand

Founder & Managing Partner 

Macpherson Insurance Agency

Index

Macpherson Insurance Agency is fully licensed and permitted to sell personal and commercial insurance across Florida and multiple additional states.

We proudly serve individuals, families, and businesses throughout Coral Gables and the surrounding South Florida communities, partnering with trusted regional and national carriers to provide compliant, affordable, and comprehensive coverage tailored to each client’s needs.

Market Pressures Shaping Florida’s High Net Worth Insurance Landscape

The Florida insurance market’s contraction has created a ripple effect. With fewer active policies dropping from 3.2 million to just 710,000 over ten years, insurers face mounting challenges. Average annual premiums have surged 22% above inflation, reaching $3,454. This increase reflects the combined impact of climate risks, litigation costs, and rising reinsurance expenses.


Industry experts note that insurers are adjusting risk-based rates by 30% to 70% to stay afloat. Vault Insurance highlights how these hikes are driven not only by natural disasters but also by the growing costs of litigation and reinsurance. This environment makes it harder for traditional carriers to offer competitive rates to high net worth clients, pushing many toward specialized insurers who understand these unique needs. Vault Insurance provides insight into these rising risk-adjusted rates.


Underwriting Profit Signals a Market Shift


After years of losses, Florida’s personal property insurance market reported its first underwriting profit in eight years in 2024. This turnaround suggests that insurers are beginning to stabilize their portfolios by tightening underwriting standards and adjusting premiums appropriately. While this is good news for the market overall, it also means that coverage for high net worth individuals will likely become more selective and customized, with a focus on risk mitigation and loss prevention.


The profit milestone, reported by AM Best, indicates a cautious optimism but also underscores the importance of working with insurers who specialize in high-value assets and complex risk profiles. AM Best’s report highlights this important market development. As the landscape evolves, high net worth individuals are increasingly seeking policies that not only cover their assets but also provide tailored services such as risk assessments and proactive loss prevention strategies. This shift is prompting insurers to innovate, offering bespoke solutions that cater to the unique vulnerabilities faced by affluent clients, including art collections, luxury vehicles, and high-end real estate.


Moreover, the rise of technology in the insurance sector is reshaping how these policies are underwritten and managed. Insurers are leveraging data analytics and artificial intelligence to better assess risks and streamline claims processes. This technological advancement not only enhances efficiency but also allows for more personalized customer service, which is crucial in a market where clients expect more than just a standard policy. As the competition intensifies, those insurers who can effectively harness technology while maintaining a deep understanding of high net worth clientele will likely emerge as leaders in this challenging environment.

Crafting Policies That Match Affluent Clients’ Needs

High net worth insurance is not one-size-fits-all. Crafting the right policy involves a deep understanding of the client’s asset portfolio, risk tolerance, and long-term goals. Customized coverage often includes:


  • Higher coverage limits for property and liability
  • Protection for collectibles, fine art, and jewelry
  • Specialized liability coverage for home-based businesses or events
  • Flood and windstorm insurance tailored to geographic risks
  • Multi-generational estate and legacy planning integration


These policies also often come with enhanced service features, such as dedicated claims advocates and risk management consultation. Cindy Zobian, Managing Director at Alliant Private Client, remarks on the unprecedented rate hikes in Florida, noting that “a rate hike below 20 percent is now considered a rare gift.” This reality pushes insurers to offer more value and personalized service to justify premium increases.


Cindy Zobian’s perspective sheds light on how these rate changes impact affluent homeowners, especially those with waterfront properties. The unique challenges faced by these homeowners often necessitate a tailored approach, ensuring that their policies not only cover the standard risks but also address specific vulnerabilities such as erosion, flooding, and the potential for natural disasters that are increasingly prevalent in coastal areas.


Risk Management as a Core Component


Insurers increasingly emphasize risk management strategies to reduce exposure and claims frequency. For high net worth clients, this might include home security upgrades, hurricane-proofing measures, and regular property inspections. These efforts not only protect assets but can also moderate premium increases. Additionally, many insurers are now offering incentives for clients who implement advanced security systems or take proactive measures to mitigate risks, such as installing storm shutters or reinforcing roofs.


Working with insurers that provide proactive risk management support can make a significant difference. It helps clients avoid costly claims and litigation, which have become more common in Florida’s challenging insurance environment. Moreover, the integration of technology in risk management—such as smart home devices that monitor environmental conditions—can provide real-time data that assists in preventing damage before it occurs. This forward-thinking approach not only enhances the safety of the client’s assets but also fosters a collaborative relationship between the insurer and the insured, paving the way for more personalized service and tailored solutions.

Understanding Legal and Market Challenges

Florida’s insurance market remains volatile. The rise in litigation following claim denials is a clear sign of growing frustration among homeowners. Nearly 13% of denied claimants took legal action in 2024, up from 12.4% in 2022. This trend increases insurers’ costs and contributes to higher premiums and stricter underwriting.


For high net worth clients, legal disputes can be particularly damaging, both financially and reputationally. Having a policy that includes legal expense coverage or access to expert claims counsel is often a crucial component of comprehensive protection.


Additionally, insurers face increased reinsurance costs, which are passed down to policyholders. These market pressures make it essential for affluent clients to work with brokers and insurers who understand the nuances of the Florida market and can negotiate terms that balance coverage and cost effectively.


How Litigation and Reinsurance Impact Premiums


Rising litigation costs force insurers to raise premiums significantly. Vault Insurance reports that risk-adjusted rates have increased by as much as 70% in some cases. Reinsurance, which helps insurers manage large-scale losses, has also become more expensive, further squeezing the market.


These factors combine to create a challenging environment for both insurers and policyholders. HNW clients benefit most from insurers who can offer innovative solutions and leverage deep market expertise to navigate these challenges.

What High Net Worth Clients Should Look for in Florida Insurance

Choosing the right insurer and policy requires careful consideration. Here are key factors for affluent Floridians to keep in mind:


  • Specialized Expertise: Look for insurers and brokers who specialize in high net worth insurance and understand Florida’s unique risks.
  • Customized Coverage: Ensure policies cover all valuable assets, including those often excluded from standard policies.
  • Legacy Planning Integration: Consider policies that support estate and wealth transfer goals.
  • Risk Management Support: Access to proactive services that help reduce claims and protect assets.
  • Claims Advocacy: Dedicated claims support can make a difference when navigating complex or high-value claims.


With the Florida market’s ongoing shifts, working with experienced advisors who can tailor coverage and provide strategic guidance is more important than ever.


Coverage Comparison Table: Standard vs. High Net Worth Policies

Coverage Feature Standard Homeowners Policy High Net Worth Insurance Policy
Property Coverage Limits Typically capped at $500,000 to $1 million Custom limits exceeding $10 million or more
Personal Property Coverage Limited sub-limits for valuables Scheduled coverage for art, jewelry, and collectibles
Liability Protection Up to $300,000 standard Multi-million dollar limits with umbrella options
Flood and Windstorm Coverage Separate policies required Integrated or bundled options tailored to risk
Legacy and Estate Planning Not included Integrated death benefits and trust protections
Claims Support Standard claims process Dedicated claims advocates and legal support

Before You Go: Navigating Florida’s High Net Worth Insurance Market

Florida’s insurance market continues to evolve under pressure from climate risks, litigation, and economic factors. For affluent homeowners, standard policies no longer provide the security or flexibility needed to protect valuable assets and legacies.


Custom high net worth insurance policies offer tailored solutions that address these challenges head-on. They combine higher limits, specialized coverage, legacy planning, and risk management services to deliver comprehensive protection.


Staying informed about market shifts and working with experienced brokers can help affluent clients secure the right coverage at a competitive price. The recent underwriting profit in Florida’s personal property insurance market signals cautious optimism but also reinforces the need for expert guidance in this complex environment. AM Best’s update is a reminder that stability is returning, but only for those prepared to adapt.


Frequently Asked Questions


Q: Why do high net worth homeowners need specialized insurance?


A: Their assets and risks exceed standard policy limits, requiring tailored coverage for valuables, liability, and unique risks.


Q: How have Florida insurance premiums changed recently?


A: Premiums have increased significantly, with a 22% rise above inflation over the past decade due to climate risks and market pressures.


Q: What role does legacy planning play in high net worth insurance?


A: It integrates estate and wealth transfer goals into insurance policies, protecting assets across generations.


Q: Are insurers in Florida becoming more selective?


A: Yes. Market challenges have led to stricter underwriting and higher premiums, especially for high-risk properties.


Q: Can risk management reduce insurance costs?


A: Yes. Proactive measures like home fortification and security upgrades can lower claims and help control premiums.


Q: What should I look for in a high net worth insurance broker?


A: Experience with affluent clients, knowledge of Florida’s risks, and the ability to customize coverage and services.

What Florida Renters Should Remember

Renters insurance is an affordable way to protect your belongings and financial well-being. In Florida’s growing rental market, with increasing exposure to natural disasters, this coverage is more important than ever.


Only about 40% of renters carry renters insurance, leaving many vulnerable to unexpected losses according to Harvard’s Joint Center for Housing Studies. Taking simple steps to secure coverage can prevent major financial setbacks.


With average annual costs around $148, renters insurance offers a cost-effective safety net. It covers personal property, liability, and additional living expenses, providing peace of mind in uncertain situations.


Frequently Asked Questions


Q: Is renters insurance required in Florida?


A: No, Florida law does not require renters insurance, but many landlords may require it as part of the lease agreement.


Q: Does renters insurance cover flood damage?


A: Standard renters insurance policies typically exclude flood damage. Separate flood insurance is needed for that coverage.


Q: How much does renters insurance cost on average?


A: The average cost in Florida is about $148 per year, or roughly $12 per month.


Q: What personal property is covered by renters insurance?


A: Most personal belongings such as furniture, electronics, clothing, and appliances are covered against risks like fire, theft, and vandalism.


Q: Can renters insurance help with temporary housing costs?


A: Yes, if your rental becomes uninhabitable due to a covered event, renters insurance can pay for additional living expenses.


Q: Does renters insurance cover liability if someone is injured in my rental?


A: Yes, liability coverage helps pay for legal fees and medical expenses if someone is injured on your property.

ABOUT THE AUTHOR:
MONTREAL MORAND

With over 20 years of leadership experience in the insurance industry, I’ve dedicated my career to helping clients and agents make informed, confident decisions about their coverage. I’ve led high-performing teams, managed more than $128 million in premium, and earned multiple national awards for excellence. Today, my mission remains the same — to educate, empower, and provide dependable protection for the communities we serve.

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Frequently Asked Questions

Helpful Answers to Common Questions

Quick guidance to help you understand your coverage.

  • What types of insurance does Macpherson Insurance Agency offer?

    We provide both personal and commercial insurance solutions. On the personal side: homeowners, automobile, condo, renters, windstorm, flood, excess flood, and more. On the commercial side: general liability, property, inland marine, ocean marine, workers compensation, and more.

  • Do you specialize in homeowners insurance in South Florida?

    Yes. We specialize in homeowners coverage in South Florida and work with multiple carriers based on your property’s age, location and replacement cost.

  • What does “replacement cost” mean in a policy?

    Replacement cost is the cost to rebuild your home to the same standard it had before a loss — not the market value of your property.

  • Why is it important that my insurer is licensed in Florida?

    Licensed Florida insurers are continuously monitored for financial stability — if one fails, the Florida Insurance Guaranty Fund may reimburse insureds for unpaid claims up to a limit.

  • Can I lower my homeowners premium with discounts?

    Yes — mitigation features like impact glass, storm shutters, roof straps, and approved sheathing may qualify you for significant credit reductions.

  • Do you offer payment plans or premium financing?

    Yes. In many cases, payment plans and premium financing are available to make coverage more affordable and manageable over time.

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