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Florida’s self-storage market is unlike any other state’s. With over 3,400 facilities and nearly 2 billion square feet of storage space, it offers more than 6 square feet of storage per person, well above the national average. This abundance reflects a booming industry, but it also means unique insurance challenges for both tenants and property owners. Understanding the right coverage can protect your belongings or your investment from unexpected risks.

Why Florida’s Self-Storage Industry Stands Out

Florida’s self-storage sector is massive and growing. In 2023 alone, the state added 452 million square feet of new storage space, pushing total inventory close to 2 billion square feet. This expansion signals strong demand but also creates a competitive environment where facility owners must manage risks carefully to protect their assets and clients.


One reason for this growth is Florida’s population density and lifestyle. With limited living space in urban areas like Miami and Orlando, people and businesses often turn to self-storage for extra room. The state’s climate and frequent storms add another layer of complexity, making insurance coverage a critical consideration.


For a detailed look at Florida’s storage landscape, QuikStor’s report highlights how Florida offers 6.29 square feet of storage per person, surpassing the national average of 5.4 square feet. This statistic underscores how integral self-storage has become to Floridians.


Moreover, the self-storage industry in Florida is not just about space; it also reflects the diverse needs of its clientele. From college students needing temporary storage during summer breaks to retirees downsizing from larger homes, the facilities cater to a wide range of customers. Many self-storage companies have adapted their offerings to include climate-controlled units, which are particularly appealing in Florida’s humid environment, ensuring that sensitive items like documents, electronics, and antiques are preserved in optimal conditions.


Additionally, the rise of e-commerce has further fueled the demand for self-storage solutions. Small business owners and entrepreneurs often utilize these spaces as distribution centers or inventory storage locations, allowing them to operate without the overhead costs associated with traditional retail spaces. This trend has led to innovative partnerships between self-storage facilities and local businesses, creating a symbiotic relationship that benefits both parties while enhancing the overall economic landscape of the state.

By: Montreal Morand

Founder & Managing Partner 

Macpherson Insurance Agency

Index

Macpherson Insurance Agency is fully licensed and permitted to sell personal and commercial insurance across Florida and multiple additional states.

We proudly serve individuals, families, and businesses throughout Coral Gables and the surrounding South Florida communities, partnering with trusted regional and national carriers to provide compliant, affordable, and comprehensive coverage tailored to each client’s needs.

Insurance Needs for Self-Storage Property Owners

Owning a self-storage facility in Florida means facing a variety of risks. Hurricanes, flooding, and other natural disasters are common threats. Property owners need insurance that covers not only the physical structure but also liability and potential business interruptions. The unique climate and geography of Florida necessitate a comprehensive understanding of the insurance landscape, as the state is frequently impacted by severe weather events. This can lead to significant financial implications for owners who are unprepared or underinsured.


Property insurance typically covers damage from fire, wind, and other perils. However, flood insurance is often a separate policy, which is crucial in Florida’s flood-prone areas. Without it, owners could face significant out-of-pocket expenses after a storm. Additionally, many self-storage facilities are located near bodies of water, which increases their vulnerability. Therefore, property owners should also consider the elevation of their facilities and invest in flood mitigation strategies, such as elevated structures or drainage improvements, to minimize potential damage.


Liability coverage protects owners if a tenant or visitor is injured on the premises. Given the high foot traffic in busy facilities, this coverage is essential. Additionally, business interruption insurance can help cover lost income if the facility must close temporarily due to damage. This type of insurance is particularly important in a competitive market, where downtime can lead to a loss of customers to rival facilities. Furthermore, property owners should regularly review their liability limits to ensure they are adequate, especially if they expand their services or increase the number of tenants.


With the self-storage market in Miami seeing a 43% increase in deal activity in 2023, including six facilities changing hands totaling over half a million square feet, the stakes for property owners are high. Insurance ensures these investments remain protected during ownership transitions and operational growth. More details on Miami’s market activity can be found in the Florida Realtors report. As the demand for self-storage continues to rise, particularly in urban areas where space is at a premium, owners must remain vigilant about their insurance needs to safeguard their investments against unforeseen events that could disrupt their operations.


Key Coverage Types for Owners


  • Property Insurance: Covers buildings, equipment, and sometimes outdoor signage from damage.
  • Flood Insurance: Essential in coastal and flood-prone zones.
  • General Liability: Protects against injury claims and lawsuits.
  • Business Interruption Insurance: Covers lost revenue during closures.
  • Equipment Breakdown: Covers mechanical failures like HVAC or security systems.


In addition to these core coverage types, self-storage owners may also want to consider additional endorsements or riders that can enhance their policies. For example, coverage for tenant property can be beneficial, as it protects against loss or damage to items stored by tenants, which can enhance customer satisfaction and loyalty. Moreover, cyber liability insurance is becoming increasingly relevant as facilities adopt digital management systems and online payment options. Protecting against data breaches and cyber threats is essential in maintaining the trust of customers who rely on secure storage solutions.

Understanding Tenant Insurance Needs in Self-Storage

Many tenants assume their belongings are covered by the facility’s insurance, but that is rarely the case. Self-storage facilities usually insure the building and common areas, not the contents inside individual units. Tenants must secure their own insurance to protect their stored items.


Tenant insurance policies for self-storage typically cover loss or damage caused by fire, theft, vandalism, and sometimes water damage. However, coverage for flooding or hurricanes may require additional riders or separate policies, especially in Florida.


Given the state’s exposure to climate risks, including hurricanes and flooding, tenants should carefully review their policies. The collapse of Florida’s home insurance market, with a 78% decrease in active policies between 2014 and 2024, highlights how challenging obtaining adequate coverage can be. This trend is detailed in a recent Deep Sky Research report.


What Tenants Should Look For


  • Contents Coverage: Protection against fire, theft, and vandalism.
  • Natural Disaster Riders: Additional coverage for floods or hurricanes.
  • Liability Protection: Some policies may include coverage if tenants cause damage to the facility.
  • Replacement Cost vs. Actual Cash Value: Understand if the policy pays to replace items or only their depreciated value.


In addition to these essential coverage aspects, tenants should also consider the policy's deductible. A higher deductible might lower the premium but could lead to significant out-of-pocket expenses in the event of a claim. It’s crucial for tenants to strike a balance that suits their financial situation and risk tolerance. Moreover, some insurance providers offer discounts for bundling self-storage insurance with other policies, such as auto or home insurance, which can be a cost-effective option for many.


Another important factor to consider is the claims process. Tenants should inquire about how claims are handled, including the timeline for processing and the documentation required. Understanding the claims process upfront can alleviate stress during a time of loss. Additionally, tenants should keep an inventory of their stored items, ideally with photographs, to facilitate any potential claims. This proactive approach not only aids in the claims process but also helps tenants assess the total value of their belongings, ensuring they have adequate coverage in place.

Market Trends Affecting Self-Storage Insurance in Florida

The self-storage rental market in Florida has seen some shifts recently. For example, Orlando’s average monthly rent for standard storage units dropped nearly 15% year-over-year in 2023, settling at about $104 per month. This price movement reflects increased supply and competitive pressures in the market. More on this trend is available from ClickOrlando.


These pricing changes can influence insurance costs and coverage decisions. Lower rents might push owners to optimize expenses, but cutting corners on insurance can be costly in the long run. Meanwhile, tenants may seek better coverage as they invest more in protecting valuable stored items.


It is also important to note that while storage space availability is high, insurance policies must adapt to the evolving risks. For instance, climate-related claims have increased, and insurers are adjusting premiums and coverage terms accordingly. This dynamic means both owners and tenants should regularly review their policies to ensure adequate protection.


Additionally, the rise of e-commerce and the gig economy has led to a surge in demand for self-storage units, as individuals and small businesses look for flexible storage solutions. Many entrepreneurs are utilizing these spaces to store inventory or equipment, which further complicates insurance needs. As a result, specialized insurance products catering to business-related storage are becoming more prevalent, allowing owners to tailor their coverage to meet specific operational risks.


Furthermore, the demographic shifts in Florida, with an influx of retirees and young professionals, are also reshaping the self-storage landscape. Older residents downsizing may require temporary storage for their belongings, while younger individuals moving into urban areas often need storage for transitional periods. This evolving customer base not only affects rental prices but also influences the types of insurance coverage that are in demand, as different demographics may prioritize varying levels of protection based on their unique needs and lifestyles.

How to Choose the Right Insurance for Your Storage Needs

Selecting insurance for self-storage-whether as an owner or tenant-requires understanding your specific risks and coverage options. Owners should assess their facility’s location, construction type, and tenant profile to tailor their policies. Tenants need to evaluate the value of their stored items and the likelihood of natural disasters or theft. This evaluation process not only involves a careful assessment of the physical items being stored but also an understanding of the potential risks associated with the area. For instance, if the storage facility is located in a flood-prone zone, additional coverage for water damage may be necessary. Similarly, if the area has a high crime rate, theft protection becomes a priority.


Working with an insurance professional who understands Florida’s unique market can make a significant difference. They can help identify gaps in coverage, recommend appropriate limits, and explain policy details in plain language. A knowledgeable agent can also provide insights into local regulations that might affect your coverage, ensuring that you are fully compliant while maximizing your protection. Furthermore, they can assist in navigating the complexities of claims processes, which can often be daunting for both owners and tenants alike.


For tenants, it is wise to ask the facility management about recommended insurance providers or if the facility offers tenant insurance options. Some facilities partner with insurers to provide convenient policies tailored for storage customers. These partnerships can often lead to lower premiums or enhanced coverage options that might not be available through traditional insurance channels. Additionally, understanding the terms of these policies, including deductibles and limits on coverage, is crucial for tenants to avoid unexpected out-of-pocket expenses in the event of a loss.


Tips for Property Owners


  • Review your policy annually to adjust for new construction or market changes.
  • Consider flood insurance even if not mandated; Florida’s weather is unpredictable.
  • Maintain good security measures to reduce liability risks.
  • Document all facility improvements and maintenance for insurance claims.


Tips for Tenants


  • Inventory your stored items and keep receipts or photos.
  • Understand what your policy covers and what it excludes.
  • Ask about additional riders for hurricanes and floods.
  • Compare quotes from multiple insurers before committing.


Additionally, tenants should be aware of the importance of understanding the limits of their coverage. Many policies may have caps on the amount paid out for certain categories of items, such as electronics or collectibles. This means that if you are storing high-value items, it may be wise to seek specialized coverage that ensures you are adequately protected. Furthermore, staying informed about any changes in your storage facility's security measures or local crime rates can help you reassess your insurance needs over time, ensuring that your coverage remains relevant and effective.


For both owners and tenants, proactive communication is key. Regular discussions with your insurance agent can help you stay updated on new policy options or changes in the law that could affect your coverage. Additionally, networking with other storage facility owners or tenants can provide valuable insights into best practices for managing risks and optimizing insurance strategies. By fostering these relationships, you can create a more secure environment for your stored items while ensuring that you are not left vulnerable in case of unforeseen events.

Frequently Asked Questions About Florida Self-Storage Insurance

Q: Does the self-storage facility’s insurance cover my belongings?


A: Usually not. Facility insurance covers the building and common areas, not individual units. Tenants should get their own insurance.


Q: Is flood insurance necessary for self-storage in Florida?


A: Yes, especially for properties in flood-prone areas. Flood insurance is often separate from standard property insurance.


Q: What happens if my stored items are damaged by a hurricane?


A: Coverage depends on your policy. Many standard tenant policies exclude flood damage, so additional coverage may be needed.


Q: Can I get insurance for valuable items stored in a self-storage unit?


A: Yes. You may need a specialized policy or rider that covers high-value items beyond standard limits.


Q: How can self-storage owners lower their insurance premiums?


A: Improving security, maintaining the property, and bundling policies can help reduce premiums.


Q: Are there insurance options specifically designed for self-storage tenants?


A: Some facilities partner with insurers to offer tenant-specific policies that are easy to purchase and tailored for storage risks.

Before You Go: Protecting Your Investment and Belongings

Florida’s self-storage industry is vast and complex, shaped by rapid growth and environmental challenges. Whether you rent a unit or own a facility, insurance is a critical piece of the puzzle. It safeguards your investment, provides peace of mind, and ensures you can recover from unexpected events.


With nearly 2 billion square feet of storage space now available, the market is more competitive than ever. That means insurance decisions should be strategic, not just routine. Take the time to understand your risks, review your coverage regularly, and seek expert advice tailored to Florida’s unique environment.


For more insights into Florida’s self-storage market and its insurance implications, the WPTV coverage offers a comprehensive look at the industry’s scale and growth trends.

ABOUT THE AUTHOR:
MONTREAL MORAND

With over 20 years of leadership experience in the insurance industry, I’ve dedicated my career to helping clients and agents make informed, confident decisions about their coverage. I’ve led high-performing teams, managed more than $128 million in premium, and earned multiple national awards for excellence. Today, my mission remains the same — to educate, empower, and provide dependable protection for the communities we serve.

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Frequently Asked Questions

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  • What types of insurance does Macpherson Insurance Agency offer?

    We provide both personal and commercial insurance solutions. On the personal side: homeowners, automobile, condo, renters, windstorm, flood, excess flood, and more. On the commercial side: general liability, property, inland marine, ocean marine, workers compensation, and more.

  • Do you specialize in homeowners insurance in South Florida?

    Yes. We specialize in homeowners coverage in South Florida and work with multiple carriers based on your property’s age, location and replacement cost.

  • What does “replacement cost” mean in a policy?

    Replacement cost is the cost to rebuild your home to the same standard it had before a loss — not the market value of your property.

  • Why is it important that my insurer is licensed in Florida?

    Licensed Florida insurers are continuously monitored for financial stability — if one fails, the Florida Insurance Guaranty Fund may reimburse insureds for unpaid claims up to a limit.

  • Can I lower my homeowners premium with discounts?

    Yes — mitigation features like impact glass, storm shutters, roof straps, and approved sheathing may qualify you for significant credit reductions.

  • Do you offer payment plans or premium financing?

    Yes. In many cases, payment plans and premium financing are available to make coverage more affordable and manageable over time.

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